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Eireen Diokno Bernardo
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Filipino native Blaan Costume for Men.  Banana Fiber - bamboo wooden beads and gold dust Hand Saw-Hand Painted 2010 -  by Madam Sangre 

9/1/2015

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Developing businesses is like creating art pieces to me. I create, build and develop until I am happy with the outcome,...

Posted by Eireen Diokno Bernardo on Tuesday, September 1, 2015
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    Madam Sangre

    I discover I can create images using water color when I was 13 years old. 

    I started doing basic landscape to give impression for bible verses that inspire me during that time.

    When the water color runs out I eventually start using pencil charcoal, it is the most available medium I can find during those days; with that I discover I can mimic figures, faces, animal and capture my impression of their emotions. I find peace in doing it. 

    Most of my drawings became  gift to my friends in Jesus Flock Fellowship a Christian Fundamentalist group which is my church until now.   

    When I was 16 I tried getting into College of Fine Arts in UP, unfortunately I failed the talent determination exam. In away maybe that is the reason why I stop drawing.

    Twenty six years later 2010 because of Dekada Arts Philippines, the many artists it has discovered and has business with--- also because of the influence of UP Professor Master of Fine Arts, YALE graduate, hailed as the Father of Abstract Impressionism in the Philippines Mr. Constancio Bernardo, my  love for the arts and visual expression was awaken and found my self drawing again.

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    It was Mrs. Norma Lionggoren who in a way supported me in my earl venture in to art trading.   She introduces me to her own best practices in the field of
    art collection, art valuation and appreciation, preservation and cultural contribution. 


    Tita Norma gave me ideas who are the contemporary artists I can start leveraging with.  I feel I have learn from the best. 


    Most of my art trading is done online through Dekada Arts Philippines.  The world wide web provided me leads and opportunity to be part and bring Filipino artistd to California, San Francisco, New York and Singapore. 


    Eventually I started to produce my own exhibits, featuring local Filipino artists I have personally selected. The first art show I have produce is  "BUHAY at BIYAYA" at Sining Kamalig Gateway Mall.  It was attended by 300 guests composing of art collectors, critics, family and friends. 


    I have managed several artists eventually almost every one of them became successful and their artworks reach to a  point their values became too expensive  for my business. My art business may appear successful because of the many succeeding shows I am producing but as I go on to a certain extend the earnings compared to the efforts is not compensating.   

    So to augment initially my intention to paint again is have stocks of cheap paintings I can 
     sell on my online store. 
    A lot of my friends  find that ironically funny, I too is
    also laughing with that business strategy  but through many of my experimentation,
    using different mediums and materials to produce my own inventories, I find my self expressing my inner personal thoughts on canvass.  


    Working with so many surreal expressionist, listening to so many visual artist I know where they are getting their inspiration for their great images. 
     
    In my case it came very natural; my images speaks of how I feel and  what is important to me.  I enjoy creating these things and it gets very personal.  Sometimes when my art work gets sold it is hard to let go. 

    I think I was able to produced around 30 paintings between 2010-2011 almost all are sold.  A lot of which is in Singapore and US. A few are acquired in the Philippines and one in UK. 

    I have picture of them somewhere in my computer folder.  I hope eventually I will catalog all of them in this page.


    Eireen Diokno-Bernardo as Madam Sangre for Visual Arts. 

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